Top 5 Social Apps on Android in Africa Q1 2023

In the first quarter of 2023, the top five social apps on the Android platform in Africa showcased varying trends in downloads, active users, and revenue. Here’s a detailed look at their performance:

TikTok from TikTok Pte. Ltd. saw weekly revenue fluctuate, peaking at around $199K in mid-March. Weekly downloads started strong with over 1M in late December, but gradually declined to approximately 669K by the end of March. The app maintained a high number of weekly active users, starting at 24.7M and ending the quarter at 23.2M.

Facebook Lite by Meta Platforms, Inc. experienced consistent weekly downloads, ranging from around 562K to 925K, with a significant spike in the last week of March. Weekly active users remained relatively stable, beginning the quarter at 23.9M and closing at 23.8M.

TikTok Lite - Save Data, also from TikTok Pte. Ltd., had varying weekly download numbers, starting at 890K and fluctuating to end at approximately 534K. Weekly active users showed a slight downward trend, starting at 12.4M and ending at 12.4M.

Instagram by Instagram exhibited stable weekly revenue, with minor fluctuations, peaking at $589 in the last week of March. Weekly downloads varied between 487K and 788K, while weekly active users showed a slight decline, starting at 32.9M and ending at 31.9M.

Facebook, also from Meta Platforms, Inc., maintained steady weekly revenue, peaking at approximately $5.6K in late February. Weekly downloads ranged from 407K to 502K, with a slight increase towards the end of the quarter. Weekly active users remained strong, starting at 95.5M and ending at 97.5M.

These insights, sourced from Sensor Tower, highlight the dynamic nature of app performance in the African market. For more detailed analytics and trends, visit Sensor Tower.